Building Growth Tree Group: A Journey of Expertise and Innovation
Growth Tree Group, LLC was founded in July 2023 by industry experts Yiannik Bennett and Michele Laughlin-Payne, who share a vision of empowering businesses through strategic growth and tailored consultancy. With a combined experience of over 50 years in the commercial marine, energy, and industrial markets, Yiannik and Michele identified a gap in the market for personalized, hands-on consulting services that go beyond traditional advisory roles. Their deep understanding of OEM, aftermarket, and channel distribution companies, along with a proven track record of driving growth across North America, Europe, and Asia, set the foundation for Growth Tree Group’s mission: to deliver bespoke strategies that are as dynamic and unique as the clients they serve.
From the outset, Growth Tree Group has been committed to working closely with SMEs to identify growth opportunities and implement effective solutions. The founders’ hands-on approach ensures that every project is led with expertise and dedication, allowing clients to benefit directly from their vast knowledge and strategic insights. By focusing on collaboration, agility, and a deep understanding of each client’s unique challenges, Growth Tree Group has quickly established itself as a trusted partner for businesses looking to enhance their operations, sales, and marketing efforts. The company’s origin story is one of passion and commitment, built on a foundation of industry leadership and a desire to make a tangible impact on the success of their clients.
From the outset, Growth Tree Group has been committed to working closely with SMEs to identify growth opportunities and implement effective solutions. The founders’ hands-on approach ensures that every project is led with expertise and dedication, allowing clients to benefit directly from their vast knowledge and strategic insights. By focusing on collaboration, agility, and a deep understanding of each client’s unique challenges, Growth Tree Group has quickly established itself as a trusted partner for businesses looking to enhance their operations, sales, and marketing efforts. The company’s origin story is one of passion and commitment, built on a foundation of industry leadership and a desire to make a tangible impact on the success of their clients.